The basic team visiting Wim Hof - The Iceman!

Recently, we finally got to meet a great source of inspiration - Wim Hof, The Iceman. His philosophy of cold and breathing has not only revolutionized how we view the potential of the body but also shaped us on a personal level. Looking at the cold as a teacher and challenging their body as well as one's mind is part of our everyday lives - and the very essence of Mana.

Cooling as a lifestyle

On Mana We live as we learn. Every day at our head office in Malmö, we step down into the cold water, to strengthen our bodies, build discipline and internal focus.

The retreat at The Iceman

The weekend with Wim Hof was filled with intense cold baths, breathing exercises and reflections on how these techniques help people deal with stress, anxiety and depression - some of the greatest challenges of our time. Wim reminded us of why we started Mana: to contribute to better public health through natural and preventive methods.

To be driven by vision

As a company, we are constantly curious and strive to develop. Learning from Wim Hof and his experiences strengthens our conviction that cold is not just a therapy - it is lifestyle and a powerful path to better physical and mental health.

We are proud to spread the cold further. For us shopping Mana About more than one product - it is a vision against presence, strength and balance. See you in the cold bath!