The founding team visited Wim Hof — The Iceman!

Recently we finally got to meet a great source of inspiration — Wim Hof, The Iceman. His philosophy around cold and breathing has not only revolutionized the way we view our body's potential, but also shaped us on a personal level. Looking at the cold like a teacher and challenging one's body and mind is part of our daily lives — and the very essence of Mana.

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Cold as a way of life

At Mana, we live as we learn. Every day at our headquarters in Malmö, we step into the cold water, to strengthen our bodies, build discipline and inner focus.

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The Iceman Retreat

The weekend with Wim Hof was filled with intense cold baths, breathing exercises and reflections on how these techniques help people cope with stress, anxiety and depression—some of the greatest challenges of our time. Wim reminded us why we started Mana: to contribute to better public health through natural and preventative methods.

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To be driven by vision

As a company, we are constantly curious and strive to evolve. Learning from Wim Hof and his experiences reinforces our conviction that cold is not just a therapy — it is a lifestyle and a powerful path to better physical and mental health.

We are proud to spread the cold. For us, Mana is about more than a product — it is a vision towards presence, strength and balance. See you in the cold bath!

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